Signature Boston Blog
A Message of Love and Support from Boston to the World

Last weekend, the Greater Boston Convention & Visitors Bureau (GBCVB), in collaboration with hotel partners and the City of Boston, launched the #LoveFromBoston digital campaign.

The campaign was inspired by several hotels that began to individually display heart symbols and messages of love and unity on their outer facades. After seeing the initiative, the GBCVB team became determined to grow the effort into a larger citywide collaboration.

Through the entire month of April, an array of Boston buildings, landmarks, arenas, and hotels will be joining the campaign by using red lights and illuminated heart symbols to send a message of love and support and thank health care professionals, everyone staying at home to stop the spread, and the many establishments who are staying open to provide food and essentials for everyone.

“This idea, #LoveFromBoston, is dedicated to all those individuals on the front lines of this fight in Massachusetts and across the world,” said GBCVB President & CEO Martha J. Sheridan. “From first responders and healthcare professionals, to the sick and suddenly unemployed, and to all those residing in lonesome quarantine, this message is for you. And given how hard-hit our industry has been by this pandemic, it’s fitting that our Boston and Cambridge hotels were the ones to initiate this. There are now dozens of hotels participating across Greater Boston.”


The Bureau also reached out to Mayor Martin J. Walsh to help amplify this important message and City Hall was lit red on Saturday, April 4, to show support for the launch of this campaign.

“The #LoveFromBoston campaign embodies the spirit and strength of Boston,” said Mayor Walsh. “I want to thank the tourism and hospitality industry for offering their thanks to the selfless workers who are working day and night on the front lines to keep our city healthy and safe, as we continue to move through this public health crisis.” The campaign underscores what Boston is all about: compassion, empathy, unity, and resiliency, and aims to create a digital community invested in a shared message of love and support from Boston out to the entire world, where so many people are suffering right now.

Follow the #LoveFromBoston hashtag on social channels or visit to see this community blossom.